Project U was designed as a leadership conference for the entrepreneur to the CEO, and everyone in between. The five dynamic speakers, Betsy Allen-Manning,  "Super" Dave Quinn, Mark Robinson, Rachel DeAlto, Dr. Rick Rigbsy were chosen to educate, inspire, and encourage the attendees. Each keynote presentation provided powerful stories and takeaways, that were curated from their own unique experiences and walks-of-life. The goals of the conference were to provide valuable resources for attendees to enhance their current skill set, collaborate with like-minded individuals and become better leaders within their community. This has become an annual event hosted by the City of Burleson EDC.